Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products.
Debbie Leven of The PR Coach offers a complete guide to writing press releases that get results Is your story newsworthy? Before you write and issue a press releaseask "Is there news value in this story? Too often businesses write press releases about topics that are not newsworthy.
There are key elements that a journalist looks for in a press release - the human interest angle is key. Can you show that your news has an impact on people? Once you have decided that you have a story to tell, you need to understand the rules for writing a press release. These are designed to make it as easy as possible for journalists to use your material.
What should go into a press release? To write an effective press releaseanswer the following questions: Who are the key players - your company, anyone else involved with the product?
Why is this important news - what does it tell people that they need to know? Where is this happening? What is the timing of this? Does this add significance? How did this come about?
It's then a matter of putting them together in short punchy sentences.
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That sounds simple, but can be quite challenging. If you can't get the words right straight away when writing a press release, keep trying. Most press releases go through several drafts. It's essential that you get across the key points and benefits.
It is not uncommon for press releases to be written up and reported without any further follow-up with the sender - so make sure your release contains all the key detail needed.
One point to bear in mind is that editors edit from the bottom of a press release up - so ensure the most important points are at the top.Writing and releasing a press release can help your business gain valuable PR.
Find out how in this practical article by Debbie Leven. A complete guide to writing an effective press release; A complete guide to writing an effective press release. SHARE. TWEET. Sample press release templates. Writing a press release - checklist. BibMe Free Bibliography & Citation Maker - MLA, APA, Chicago, Harvard.
TheINQUIRER publishes daily news, reviews on the latest gadgets and devices, and INQdepth articles for tech buffs and hobbyists. Nov 10, · RULE #3: Write it like a reporter would write it.
If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Get the latest articles, news stories, and posts from the National Center for Missing & Exploited Children.
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